EACA December Events & Effie Europe Gala
Schedule
Members' Councils Meetings
All-Hands Summit & Effie Day
Location: Arts & History Museum – Parc du Cinquantenaire 10, 1000 Brussels
Agenda
9:00 – 9:30 Coffee & Welcome – Christian de La Villehuchet
9:30 – 9:50 EACA Highlights – Charley Stoney
9:50 – 11:05 Topic Focus #1: Client&Agency relationship
- Kantar’s Blueprint for Brand Growth – Ecem Erdem, Global Creative Thought Leadership Manager, Kantar
- EACA CMOs Expectations Study: Research Highlights – Laure Jolibois, EACA
- The Positive Future for Agencies: Discussion – David Wheldon, WFA
- Q&A session
11:05 – 12:00 Topic Focus #2: The Agency of the Future & the new remuneration model
- ProcureCon Marketing Connect: Highlights & Feedback – Charley Stoney, EACA
- Online Q&A Session with Brian Kessman (Lodestar), Joyce Kelso (IPA), Charley Stoney (EACA, moderating)
12:00 – 12:20 Topic Focus #3: Emerging Talent – edcom
- edcom Ad Venture Competition Winner Presentation: Fontys University of Applied Sciences (NL), in collaboration with Taylors of Harrogate
- edcom x Ad Net Zero Competition Winners EACA Highlights – Charley Stoney, EACA
12:20 – 12:30 2026 Spring Summit in Lisbon – Laure Jolibois
Wrap Up & Closing – Charley Stoney
Location: Arts & History Museum – Parc du Cinquantenaire 10, 1000 Brussels
Agenda
14:00 Welcome by EACA President Christian de La Villehuchet
14:05 CREATIVITY: The Truth and Nothing But the Truth Amber Casey, Creative Director, adam&eveDDB, & Nicola Wood, Creative Director, adam&eveDDB
14:25 BRAND BUILDING: Unboxing modern brand building in the creator era Věra Šídlová, Global Creative Thought Leadership Director, Kantar
Lessons from Effie Europe winners
- Unmissable branding at the core
- Creators as a network of creative partners
- Coherence across channels
14:45 INFLUENCERS: Branding in the Social Era
Panel discussion with:
- Vasileios Kourakis, Global Marketing Effectiveness Director, L'Oreal
- Thomas Angerer, Co-Founder & Chief Creative Officer, BeInfluence Europe
- Shauna Dewit, Content Creator & TV Presenter
- Rob van Griensven, Global Digital Director, Heineken
- Moderated by Sven Huberts President, Global Innovation & Experience, Dentsu
15:15 Coffee break
15:30 BLACK & WHITE: Thinking Fast and Slow on Guinness Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo
15:50 TRANSFORMATION: From Basic to Iconic Dimitri O, Co-Founder, Loop Earplugs
16:10 MEDIA: Measuring What Matters
Panel discussion with:
- Paola Olmos, Head of Media Effectiveness, Google
- Pathman Ruthirapathy, Global MD, Innovation, Havas Media Network London
- Agnieszka Getler-Kicman, Marketing Director, Danone Poland
- Moderated by Johan Boserup, Global CEO Investment, OMG
16:40 Closing remarks