Host
Méabh Mc Mahon
European affairs correspondent
Méabh Mc Mahon is a multilingual senior correspondent and chief presenter for Euronews. Originally from Ireland, she hosts the network’s popular weekly talk show Brussels, my love? . Known for her dynamic on-screen presence and ‘fair but firm’ questioning, Méabh regularly interviews world leaders, CEOs, and EU Commissioners, bringing insightful conversations to an international audience. In addition to her television work, Méabh is a sought-after moderator and host for award ceremonies, gala dinners and high-level conferences across Europe.
Special guest
Rob Mayhew
Award-winning content creator, host, and speaker
Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 300k followers on TikTok and LinkedIn and is one of the most shared individuals on adland’s Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”. Rob has over 20 years experience working at top agencies in London and New York. Rob was crowned bCreator of the year in the Business and Finance category in 2023 and the UK’s No.1 Marketing Influencer in the Technology for Marketing Awards 2024.
Speakers
Running order
Welcome by EACA President & EACA CEO
CREATIVITY: The Truth and Nothing But the Truth
INSIGHTS: Strategy Unleashed
INFLUENCERS: Branding in the Social Era
Panel Discussion with Vasileios Kourakis, L'Oréal; Thomas Angerer, BeInfluence Europe; Shauna Dewit, Content Creator & TV Presenter;
Moderated by Sven Huberts, Dentsu
Speakers
Content creator & TV host
Coffee break
BLACK & WHITE: Thinking fast and slow on Guinness
TRANSFORMATION: From Basic to Iconic
MEDIA: Measuring What Matters
Panel Discussion with Paola Olmos, Google; Pathman Ruthirapathy, Havas Media; Agnieszka Getler-Kicman, Danone Poland; Moderated by Johan Boserup, Omnicom Media Group
Speakers
Closing remarks